Jun 17

IBM’s New Tool Lets Marketers Tailor Ads to Coronavirus Conditions in a Given Area

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A new tool from IBM Watson uses public health data and artificial intelligence to track where Covid-19 is on the rise or decline so that marketers can better customize their advertising to the pandemic situation in a particular area. The feature, called Covid-19 Triggers, is one of many initiatives the tech giant’s advertising tech arm…

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