Nov 11

IAB Engage: Brands must understand ‘consumers are mobile’

Posted in: Uncategorized

LONDON – Daniel Rosen, founder and head of AKQA Mobile, told digital marketers this morning that mobile needs a role within an integrated marketing strategy, rather than operate as a separate campaign.

Related posts:

  1. Agent Provocateur: Cheeky copies Advertising Agency: DDB, Vancouver, Canada Creative Directors: Dean Lee, Alan...
  2. Jude Bridge to leave M&S in management shake-up LONDON - Jude Bridge, marketing communications director at Marks &...
  3. Cigarette Earrings – Butt Ugly Accessories (TrendHunter.com) These unusual looking duds can be found for...
  4. Vivienne Tam Gets Into Nuddies to Serve Whims of Would-Be Fashionistas Vivienne Tam and fashionista/paper doll site Stardoll have partnered...
Tags:
No Responses to “IAB Engage: Brands must understand ‘consumers are mobile’”

Post a Comment