I Swear to Good You Are God at This


San Diego-based Holiday Matinee is a lot of things: for starters, a creative cooperative, a marketing consultancy and a design shop, with a zesty roster of clients over the past decade including W Hotels, Zappos.com, MTV and Urban Outfitters. It's also a trend-spotting blog, an eco-conscious purveyor of fashion … and now a book publisher.

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