Feb 06

I Have Seen the Future, and It Is Snuggie

Posted in: Uncategorized


I sat at a Super Bowl party with a bunch of non-ad industry friends and watched what is supposed to be the ne plus ultra of our craft. And what ad was the most talked about? It wasn't even a Super Bowl ad. The Snuggie commercial got the most buzz. You know, the Snuggie — "The Blanket With Sleeves!"

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