Hasta La Creative!

Who is Rosser Reeves? Good question. Rosser was an American advertising executive and early pioneer of television advertising. He was the creative partner of
Ted Bates and what would be an agency with $425 million in billings.

Rosser was a firm proponent of the idea that advertising was for slogan repetition, not entertainment. One of his most famous quotes is “Unless a product becomes outmoded, a great campaign will not wear itself out. ” These theories were combined to create Rosser’s marketing formula – Unique Selling Proposition. He defined USP has having three principles:

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