Feb 05

Hyundai Surprises Drivers With Emotional Meeting in Super Bowl LII Ad

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Last year, Hyundai used its Super Bowl LI ad to surprise three American troops with virtual family reunions, so how did the brand fulfill its promise to “surprise millions” this year (as hinted at in a teaser aired during the NFC and AFC Championship games)? Hyundai Motor America chief marketing officer Dean Evans explained that…

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