Hyundai Drivers Do the Most Asinine Things for Football in Brand's New NFL Ads

Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA’s amusing new ads for the NFL sponsor.

In “Choices,” a Pittsburgh Steelers fan has to clean up baby mess in his Hyundai Santa Fe. But what if he misses a crucial play while deciding whether or not to wipe up the vomit with his Terrible Towel? Thanks to his car’s 8-inch Touch Screen with Sirius XM recording feature, he won’t miss anything. As for the vomit, well, you can see for yourself.

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