Sep
02
Huggies Sees the Funny Side of Parenting in U.K.
Posted in: Uncategorized
LONDON (AdAge.com) — Kimberly-Clark's Huggies is taking on Procter & Gamble's Pampers in the U.K. with a branded content initiative that uses well-known comedians to focus on the funny side of parenting. he U.K. diaper market is dominated by Pampers and private-label products, prompting Huggies to look for a different way of communicating with consumers.
Post a Comment