Oct
17
How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting
Posted in: UncategorizedWhen it comes to brand safety, brands might be better off relying on humans, rather than machines. According to new research out today co-produced by L.A.-based data company Zefr and the advertising analytics outfit Magna, media buyers could get better bang for their buck by including humans in their content-review process, rather than relying on…
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