How You Can Redefine Your Agency in a Single Moment


Game-changers don't just materialize out of thin air. You can't will them to happen. I suspect they happen like a lot of events in life: You pick a destination and then work your butt off. There's risk too. Losing a key client can be a game-changer. Too much success too quickly has crushed plenty of good agencies. An exciting game-changer for one person can be a game-changing nightmare for someone else.

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