Jun
17
How Wine Companies Build Their Brands With Little Advertising
Posted in: UncategorizedWhether you were introduced to the brand’s signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label–its logo paired with a black-and-white illustration of its St. Helena vineyard–in the budget wine aisle of your grocery store, you’ve heard of Sutter Home. That’s no surprise, and it’s certainly not…
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