Sep
15
How Wall Street’s Black Sunday Will Affect Ad Spending
Posted in: Uncategorized
NEW YORK (AdAge.com) — The news that three well-known firms — Lehman Bros., Merrill Lynch and American International Group — are either ceasing to be, being purchased or facing concerns about raising capital rocked Wall Street but so far has had surprisingly few repercussions on Madison Avenue. In fact, advertising-industry analysts are predicting little short-term fallout — though the longer-term effects on consumer confidence could be a lot more serious.
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