Jul
29
How Verizon, Campbell Soup, Scotts Find Value on Air
Posted in: Uncategorized
NEW YORK (AdAge.com) — Radio companies, like all media companies, are under more pressure than ever to prove their medium's value to marketers. But when three brands opened up their strategies to radio executives at the Advertising Research Foundation's Audio Council in New York, the industry got an insightful look as to what else marketers are looking for from radio.
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