Jul
16
How Twitter Can Help or Hurt an Airline
Posted in: Uncategorized
NEW YORK (AdAge.com) — When a basketball-size hole opened earlier this week in the fuselage of a Southwest plane, which was rerouted and landed safely, Twitter helped the airline manage the story. In an industry where customers are as likely to have smooth, hassle-free flights as they are to have to sit through hourlong delays, Twitter can be either a godsend or a curse for an airline.
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