Mar
31
How to Walk the Talk of Tailoring Ads to Content
Posted in: UncategorizedNEW YORK (AdAge.com) — The American Legacy Foundation isn't the biggest advertiser in the world, and its new anti-smoking effort, valued at between $20 million and $25 million, wouldn't wrinkle the forehead of an accountant in the offices of a marketing behemoth. But it just might be big enough to point the way to changes in how many feel advertising ought to be executed.
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