Jun
17
How to Target the World’s ‘Alpha Consumers’: Women
Posted in: Uncategorized
NEW YORK (AdAge.com) — Women are arguably the world's most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan, CEO of Female Factor and author of "Why She Buys" sat down with Ad Age recently to discuss the still-untapped marketing opportunity in targeting "the alpha consumers of planet Earth," as she calls them: women.
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