Mar 12

How to Survive a Public Brand Scandal and Recover Customers’ Trust

Posted in: Uncategorized

It was a chicken joke of epic proportions, but it took a while for the punch line to land. For nearly two weeks last month, nearly 900 KFC franchises in the U.K. were unable to obtain fresh chicken parts thanks to a cock-up with the company’s new delivery firm. KFC U.K. needed to acknowledge the…

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