Hasta La Creative!

There are a slew of people in the advertising business who swear they have the next Tipping Point beneath their belt. And, as the market trends down into the dumps, many laid off mad men and women are thinking that now is a good time to pen that book about the business. Have you got the right stuff? Is there even room for yet another advertising and marketing book in the market? What exactly are book agents looking for these days?

We decided to ask one. Jud Laghi is one of the agents at well known agency, LJK Literary Management. He has represented both non-fiction and fiction titles, including the bestsellers Brainiac by Ken Jennings and The Hipster Handbook by Robert Lanham. His clients include journalists from The New York Times, Rolling Stone, This American Life and many more.

There are a million advertising books on the market. Do you think the market can support more?

“Yes-there’s still plenty of room in the market for books that crossover ad and marketing concepts in ways that people outside the industry can relate to. The average person now has the ability to be heard on a scale that was once reserved for established personalities and companies. Writers with a background in advertising and marketing have a unique insight on that model, and how to apply it on various scales.”

Are there any specific types of advertising and marketing books that you are currently looking for?

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