Jun
22
How To Get Clients To Respect and Adopt ‘Creative Solutions’
Posted in: UncategorizedRory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign’s podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for […]
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