Apr
09
How to Ensure Your Second-Party Data Is Ethically Sourced
Posted in: UncategorizedAt a time when reports of unethical and questionable data use are a seemingly regular occurrence, marketers must double down on their commitment to be responsible practitioners. That means ethically sourcing data, whether it comes from a syndicated audience data provider or a trusted brand partner. As consumers, we talk about ethically sourcing everything from…
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