Apr
20
How To Earn ‘Engagement Capital’ On YouTube
Posted in: Uncategorized
Marketers need to pay close attention to the concept of engagement capital — what it is, how it's created, where it's spent — before they reap the full marketing potential of social video. Engagement capital is the means by which a marketer exchanges entertaining content for support or action by a user. As a marketer, the type of brand video you create affects the level of engagement capital you build with your viewer.
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