May 21

How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

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Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake company, Wedgwood, that thrives to this day. Influencer marketing, meanwhile, is brand new, even in…

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