Aug
17
How to Create Experiences to Bring a Brand’s Story to Life
Posted in: Uncategorized
NEW YORK (AdAge.com) — Sorhab Vossoughi believes in love — the love marketers must create when trying to connect with consumers. Mr. Vossoughi, the founder and principal of Ziba Design, in Portland, Ore., said his job is to help clients create experiences for their customers, because the "experience is what brings them back for more."
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