Dec
21
How the Recession Has Created a ‘Grounded Consumer’
Posted in: Uncategorized
The holiday season is a period notorious for shopping, sales and gift giving. Year after year, consumers take part in celebrations of excess from Thanksgiving through New Year's Day. So when you add a recession, a high unemployment rate and other economic downers to the mix, you might think the party is over — consumers must be too disheartened to find happiness this holiday season. But, says Robbie Blinkoff or Context-Based Research, you'd be wrong.
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