Dec
10
How the Omnicom and IPG Merger Could Reshape the TV Ad Marketplace
Posted in: UncategorizedUpon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior analyst with eMarketer, said if the deal goes through without any significant delays or divestment requirements, it could add more scale to the connected…
Post a Comment