Sep 27

How the Digital Industry Plans to Woo Traditional TV Ad Dollars

Posted in: Uncategorized

Connected TV viewership has arguably been the media industry’s biggest success since the start of the Covid-19 pandemic, and marketers are expected to spend $17 billion to serve ads to those audiences next year. As with most forms of new media, however, the nascent nature of the platform has also attracted the attention of fraudsters…

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