Sep
02
How Straight Talk Became a Casualty of Mac vs. PC Wars
Posted in: Uncategorized
The holiday season is the time when all guns are blazing in the fight for precious consumer spending and many savvy marketers are starting their holiday marketing programs now. One of the epic battles for holiday spending is between PC (a.k.a. Microsoft) and Mac (a.k.a Apple) and each brand has drawn their battle lines with their respective "crush the competition" campaigns to gain market advantage.
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