Hasta La Creative!

At today's Web 2.0 conference in New York, Brooklyn-based start-up Drop.io and online ad agency Organic are unveiling technology they created through collaboration — a riff on Drop.io's private file-sharing service. The new tool lets users assign content a location and create rules that the content may only be accessed from that location. Drop.io service lets users share e-mails, links and multimedia with a predefined group of contacts. This new service allows users to also add a predefined location in which to share files. Think of it as mobile social sharing with a GPS twist.