Jul 13

How Spongebob Became an $8 Billion Franchise

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NEW YORK (AdAge.com) — Beyond just TV longevity, SpongeBob SquarePants has grown into a nearly $8 billion-dollar-a-year property at retail for Nickelodeon, with more than 700 license partners worldwide, making it the most widely distributed franchise in MTV Networks history, hands — or pants, as it were — down.

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