Aug
24
How Sony E-Reader Lost to Kindle and How It’s Battling Its Way Back
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — Sony introduced its Reader more than a year before Amazon launched the Kindle, backed it with marketing and received better hardware reviews than the competition, but it's the Kindle that has managed to grab far more mind share — and very likely market share. But Sony isn't ready to let Amazon drown out its Reader story.
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