Sep
28
How Shifting Media Buy Away From Google and Facebook Can Lead to More Diversity in Ad Tech
Posted in: UncategorizedMobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to Google or Facebook. The most viable contender thus far has been Amazon, a potential third titan in the making. But another challenge is emerging that may…
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