Nov
17
How Reckitt Routed Rivals
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Unheralded Reckitt Benckiser has been beating the likes of its more glamorous European neighbor L'Oreal, its seemingly more creative Anglo-Dutch big brother Unilever and industry powerhouse Procter & Gamble Co. on the top and bottom lines of late.
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