Dec
08
How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Play
Posted in: UncategorizedAs publishers sharpen their first-party data pitch to advertisers, they’re also benefiting from revenue gains. Pop-culture list-based publisher Ranker is attributing fourfold revenue growth, year-on-year, since layering on more targeting capabilities, thanks to improving audience metrics and making marketer ad dollars go further. Because of the publisher’s content–lifestyle recommendation lists where people have cast over…
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