Mar 15

How Questionable Media and Political Affiliations Can Shape a Brand’s Response in the Face of a Crisis

Posted in: Uncategorized

For the first quarter of 2019, happenings at YouTube and Fox News have had us focused on brand safety. Instances of negative attention to each channel caused brands to question their spend and presence in these spaces. Suddenly, 157 died in a plane crash, quickly shifting the focus to actual safety. The flight that went…

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