Aug 19

How Privacy Regulations Will Push Brands to Target Smaller, More Dedicated Groups of Consumers

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The landscape is shifting quickly with regards to consumer data privacy. GDPR led to fines being levied against British Airways and Marriott for data breaches. Google has also been hit with penalties under the new regulations. With a maximum penalty of 4% of a company’s global revenue, this could result in multi-billion-dollar penalties for large…

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