Mar 01

How PlayStation Is Building Its Creator Strategy With LeBron James

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LeBron James fans will know that, off the court, the basketball icon is an avid gamer. King James regularly interacts with his 52.8 million Twitter followers about his passion for gaming. And his fandom for Sony’s PlayStation console is legendary, as evidenced by an earnest image circling online from 2003 that shows him (on the…

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