Oct
20
How Panda Express Reversed a Sales Slump With Direct Mail
Posted in: UncategorizedWhen Panda Express noticed franchises without a drive-thru were struggling, the brand sought to spur online delivery orders by connecting to customers’ offline mailboxes with direct mail. The ultimate goal is getting those same customers to order online or via its app, since the valuable first-party data it provides is the key to developing long…
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