Jan 30

How NBCUniversal Is Unifying Its Ad Delivery

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NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified way. The partnership between the two companies, both owned by Comcast, is part of NBCUniversal’s “one order, one report” vision, whereby…

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