Jul
09
How MLB, New Era and New Balance Leveraged Francisco Lindor’s Many Assets in Their Marketing
Posted in: UncategorizedMajor League Baseball’s Opening Day ad featured over a dozen of the game’s brightest young standouts humble-bragging their way through a faux news conference. To steal the show from stars like Los Angeles Angels centerfielder Mike Trout and New York Yankees outfielders Aaron Judge and Giancarlo Stanton takes a special personality–and that’s exactly what Cleveland…
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