Oct
20
How Marketers Might Change to Deliver ‘Adaptive Branding’
Posted in: Uncategorized
As marketing becomes more technology-powered, with learning more real-time, it will be critical to identify who is responsible for leading within marketing organizations … and more importantly, who is empowered to make decisions on the fly. Committee decision-making and hierarchical organizational structures, for all their perceived benefits, won't hold up to the strain of an accelerated process. So in advance of the full report, here are seven starters on how client structures, skill sets and approaches might adapt to deliver "adaptive branding."
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