Nov 14

How Marketers Are Navigating AI’s Language Gap

Posted in: Uncategorized

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn’t long before he came across a language gap. Sotelo entered two prompts: “How does a guey [a Mexican-Spanish slang term for a man] look in Miami?”…

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