Oct 18

How IT and Marketing Can Avoid Becoming History’s Next Big Rivals

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Crunchy peanut butter versus smooth. Vanilla ice cream versus chocolate. In the grand scheme of things, some of history’s biggest competitors have more in common than not. The same goes for marketing and IT, even though these departments struggle to see eye-to-eye at many businesses today. In particular, the migration of web content (e.g., outreach…

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