How Holiday TV Became Cable’s Hottest Battleground

On cable TV, it’s beginning to look a lot like Christmas–and not just on Freeform’s 25 Days of Christmas and Hallmark Channel’s Countdown to Christmas, which for the past decade have dominated the season by airing round-the-clock holiday content throughout December (Hallmark has been at it since Oct. 27). This year, several of their cable…

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