Sep
28
How Hackathons Can Help Brands Appear to Consumers’ Lizard Brain Need for a Challenge
Posted in: UncategorizedUntil recently, brand strategy centered on appealing to the lizard brain in us all, influencing our behavior to drive sales with well-known levers of manipulation: vanity, fear, pride, greed, the desire for love, safety, control and power. But brands and the consumers they court have evolved. It turns out both parties want more from this…
Post a Comment