Sep
30
How ‘Fireproof’ Wooed Christian Moviegoers
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — The unlikely success of "Fireproof," a small independent film about a firefighter seeking to save his marriage through a self-help book, can be attributed not to a major Hollywood-type marketing machine but to a targeted effort aimed at an audience most studios still have trouble reaching: evangelical Christians.
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