Mar
27
How Facebook Tricked Brands Into Giving Them Billions of Dollars
Posted in: UncategorizedDespite Facebook’s recent controversies, ad sales have continued to grow. In fact, Facebook netted nearly $40 billion in ad revenue last year because brands believe the platform is driving significant sales. But smart marketers and agencies have been in on a secret for years: The actual sales revenue advertisers generate from Facebook ads is much…
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