May 04

How Eli Lilly and Company Cracked an Inclusive Approach in Health Communications

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As part of the Adweek Sustainability Playbook, Eli Lilly and Company’s Chief Media Officer Lina Polimeni shares her play on how to create the most compelling communications through a deep understanding of your consumer. THE CHALLENGE Understanding the consumer is supposed to be a marketing superpower. All too often it is assumed that a great…

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