Apr 08

How DTC Invisible Aligner Brands Build Trust to Challenge the Orthodontic Status Quo

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Jordan Katzman and Alex Fenkell met at summer camp when both were 13 years old, bonding immediately, in part over their shared mouths of metal. As their friendship continued into adulthood, they keenly remembered the awkwardness of their orthodontia experience. “It was just truly a pain point in our youth,” Fenkell said. “We figured there…

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