Feb 04

How Droga5 London Pulled Off Amazon’s Super Bowl Ad

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This year, Amazon once again used its Super Bowl airtime to plug Alexa. While U.K. agency Lucky Generals has taken the creative reins on Alexa’s game day commercial over the past few years, Amazon chose a different British shop for the task this time: Droga5 London. The ad–which landed the No. 7 spot on USA…

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