Oct
15
How Data From Alibaba Helped Make Fruity Listerine and Spicy Snickers
Posted in: UncategorizedListerine mouthwash has been available in the U.S. since 1879. But its parent, healthcare company Johnson & Johnson, found Chinese consumers reacted poorly to existing formulations of its antiseptic mouthwash. Enter Alibaba’s Tmall Innovation Center, or TMIC, which works with brands to develop new products that appeal to Chinese consumers. Alibaba says it is able…
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